What is Badass?
Bad Ass was founded by Karen Pudetti to showcase that everyone can be a badass.

Karen has two beautiful daughters, one currently enrolled in college and one who has been diagnosed with ADHD who has ginormous dreams.

Bad Ass was created to show her daughters that women can do anything they put their minds to, anything they dream of, and they are point blank badass.

It is Karen’s dream to use Bad Ass to express how women can tune into the beat of their own drum, and use the proceeds towards a foundation that helps those who struggle with ADHD.

About the Brand
I am who I am because of my two beautiful daughters, and I will forever be a mom before a business owner.

My oldest daughter is enrolled in college, prospering and taking strides towards her goals of being a Physicians’ Assistant. My younger daughter was diagnosed with ADHD at a young age and has a passion for animals. She dreams of being a veterinarian, although she still struggles with math.

I have always wanted my girls to know that they can choose to do anything in life, to play big, to dream big. Whatever they decide to do, just be a real badass at it!

At BadAss inception, it was to empower my daughters to be bold, powerful, and unapologetically themselves. I want my daughters to know that they are seriously badass and can do anything they want in life!

It is my dream and goal to build a foundation to support children with ADHD. A foundation that will offer grants, which will help children who want to go into careers such as veterinarian technicians or cosmetology.